Should We Do Audience Segmentation?

[Suba]

Audience segmentation is grouping the audience or target market into smaller groups. Audiences are grouped based on similarities such as gender, age, geography, interests/hobbies, occupation, psychology etc. which in the end will be used as the basis for marketing strategies, for example advertisements, promos, offers that are relevant to certain groups or audience segments.

Besides sorting out/reducing potential customers, it turns out that market segmentation also requires high research costs, and the level of competition in small segments.

 

[Magnus2022]

It depends on what you are doing with the data at your hand. Market segmentation helps to define target market properly. Though market segmentation is okay but it can be costly and time consuming. Market segmentation help the company to design a particular promotion for a special target audience.

 

[Bisolami]

It depends on what you are doing with the data at your hand. Market segmentation helps to define target market properly. Though market segmentation is okay but it can be costly and time consuming. Market segmentation help the company to design a particular promotion for a special target audience.

It is truly for a target audience and it is not for everybody. I think this kind of marketing is good.

 

[Suba]

It is truly for a target audience and it is not for everybody. I think this kind of marketing is good.

You are right that promotion is not aimed at everyone but per segment according to the category if it is teenagers then we tend to promote on social media which are visited by teenagers a lot, so we have more concentration and save money.

 

[Elendu]

Yes because Audience segmentation allows you to better understand the needs and preferences of your target audience, enabling you to create marketing campaigns and offers that are more relevant and valuable to them.

 

[flower]

It is truly for a target audience and it is not for everybody. I think this kind of marketing is good.

There are certain people that are interested in your product and it's not everyone that is interested in what you are promoting.

 

[Yohanna]

There are certain people that are interested in your product and it's not everyone that is interested in what you are promoting.

It is very certain that people are interested in your product if you are able to make proper marketing and target the right audience.