This case is crucial to a business when a customer happens to buy a product like canned goods with wrong contents. It happened in my country a customer bought two canned goods Corned Beef and much to her surprise, the corned beef contained 5 big earthworms. It was published on media and aired on TV news. To make the story short, the customer was called by the business owner to silence her with 2 million pesos. The issue was closed after the customer received the money and refused to be interviewed. The workers assigned on the processing plant were fired.