There are many strategies for effective email marketing, but one of the most effective is to use a combination of traditional and Google search-based methods. For traditional marketing, reach out to your community, your colleagues, and your friends and use those days to create ads and email campaigns that are relevant to your audience. For Google search, use a unique domain (like “moms” in Google search) that your audience will be interested in. Be sure to include your name and email address on all ads and campaigns.