Just like a doctor, business leaders need to regularly check the "vital signs" of their company's digital health. Here is a checklist:
1. Customer Experience
Is your customer experience seamless, personalized, and mobile optimized?
2. Employee Skills
Do staff have the latest digital skills in areas like data, social, mobile?
3. Agility
How fast can you develop digital products/services and pivot on customer feedback?
4. Data Insights
Are you extracting value from customer data to gain competitive advantage?
5. Platform Uptime
What is your site/app availability and page load speed?
6. Automation
Have you automated repetitive processes for efficiency using AI and robotics?
7. Security
Is customer and company data protected with cybersecurity best practices?
8. Legacy Tech
Are systems modern, cloud-enabled, and API integrated?
9. Innovation Culture
Does the work environment encourage digital experimentation and rapid testing?
10. Leadership Alignment
Is the leadership team actively sponsoring the digital vision?
By regularly assessing these vital signs and taking the digital "prescription" needed, companies can drive digital transformation and stay competitively healthy.
1. Customer Experience
Is your customer experience seamless, personalized, and mobile optimized?
2. Employee Skills
Do staff have the latest digital skills in areas like data, social, mobile?
3. Agility
How fast can you develop digital products/services and pivot on customer feedback?
4. Data Insights
Are you extracting value from customer data to gain competitive advantage?
5. Platform Uptime
What is your site/app availability and page load speed?
6. Automation
Have you automated repetitive processes for efficiency using AI and robotics?
7. Security
Is customer and company data protected with cybersecurity best practices?
8. Legacy Tech
Are systems modern, cloud-enabled, and API integrated?
9. Innovation Culture
Does the work environment encourage digital experimentation and rapid testing?
10. Leadership Alignment
Is the leadership team actively sponsoring the digital vision?
By regularly assessing these vital signs and taking the digital "prescription" needed, companies can drive digital transformation and stay competitively healthy.