The adoption of penetration pricing by businesses is because of the following:
To capture existing customers for a similar products using a lesser price strategy.
it is to use this strategy of low prices for selling initially a new product to make people or customers be aware of a new product.
Lastly, it is to entice people to try a new product and build market share
To capture existing customers for a similar products using a lesser price strategy.
it is to use this strategy of low prices for selling initially a new product to make people or customers be aware of a new product.
Lastly, it is to entice people to try a new product and build market share