With their large online following and influential presence, they hold the power to sway consumer behavior and shape brand perception. By partnering with influencers, businesses can tap into their engaged audiences, gaining exposure and credibility. Influencer collaborations allow brands to reach niche markets, fostering authenticity and trust. Moreover, influencers provide valuable user-generated content, creating a sense of community and encouraging user participation.
The impact of social media influencers on business marketing
- Thread starter Johnson2468
- Start date
I don't really see the use of social influencers on products patronage from my personal point of view. I personally won't buy any product because it was advertised by an influencer.
Yes, a lot of companies use influencers to promote their products. Since influencers have a lot of followers, their recommendations do help to affect the purchasing decision of followers to a certain extent.
Same here but not everyone thinks like this. I remember some time back there was a sort of HYIP platform that davido advertise. A lot of people joined and when it crashed they where calling out Davido that it was his fault that he scammed them. Davido had to come out and explained that he was not part of the company, he was only paid to advertise it for them, just as most companies higher celebrities to be ambassador for them. Majority of them joined simply cause of davido.
That was very careless if Davido. You can't endorse a product you can't vouch for else you drag your own reputation in the mud. He should have remembered that he himself is also a brand.
I think this is because you hardly get influenced by anything that is sold on social media or any product that a social media influencer sales online but a lot of people have been influenced by that
Social media has proved to be a game changer in many cases, however, its profitability depends on how you use it in the first place. You have to apply the best strategy to see results.
This is why people now believe that you can do any type of business as long as you can promote it on social media very well because it has helped a lot of people who do not even have shops or space for their products
Influential persons are very important to business promotion. They have the crowd to push businesses to have more sales.
What amazes me is how much these celebrities get for carrying out advertisements for companies with their products. I feel that sometimes they get paid too much for the promotional services that they do for companies.
The impact of social media influencers on business marketing is that they can increase our sales, if we use their endorse services. But the costs are very high so only big and well-established businesses can do it, while small businesses can't afford to pay for their endorsement services.
Exactly, the main thing here is how you use it. There are lots of persons or entrepreneurs and business owners who are not getting any results from the use of social media, simply because they are not doing the right thing.
Recently social media place is perfect place for advertisement and a lots of investors and business owners advertise their brands and their products on social medias they also use social media influencers to advertise their brands.
Social media influencers affect business marketing by leveraging their large following to promote products or services. They build trust with their audience, increase brand visibility, and drive sales through authentic endorsements and engaging content.
