The Pros and Cons of Using Your Personal Name as Your Business Name

[Knowledge Quest]

Pros:

1. Your personal name is likely to be easier to remember than a generic business name. People will have an easier time remembering you if your name is associated with your business.

2. Using your own name gives you an added sense of responsibility and commitment to your business. You can take more pride in seeing your name associated with success.

3. It is easier to create a brand identity when you use your name. This can help you stand out from the competition and create a more personalized impression.

Cons:

1. Your personal name may not be the most effective way to market your business. A generic name may be more effective in conveying the type of business you do and the service you offer.

2. It may be harder to establish credibility in your industry when using your own name. Professional associations and other organizations may be more likely to recognize a generic business name.

3. It may be difficult to separate yourself from the business if your name is associated with it. This could make it difficult to transition away from the business in the future.

 

[Bisolami]

Pros:

1. Your personal name is likely to be easier to remember than a generic business name. People will have an easier time remembering you if your name is associated with your business.

2. Using your own name gives you an added sense of responsibility and commitment to your business. You can take more pride in seeing your name associated with success.

3. It is easier to create a brand identity when you use your name. This can help you stand out from the competition and create a more personalized impression.

Cons:

1. Your personal name may not be the most effective way to market your business. A generic name may be more effective in conveying the type of business you do and the service you offer.

2. It may be harder to establish credibility in your industry when using your own name. Professional associations and other organizations may be more likely to recognize a generic business name.

3. It may be difficult to separate yourself from the business if your name is associated with it. This could make it difficult to transition away from the business in the future.

The major thing is that we should choose a name that is not difficult for our customers to remember so that they won't forget us whenever they want to buy a product

 

[Reedex]

It is very important to consider using your name as a business name if it is already a popular name.

 

[uptrendfinancialsignal]

I am not in support of using your personal name as your business name . I would decide to choose a more better name.

 

[Carson20t]

It really depends and the thing is that as a business at times you will need to make some tough decisions of which if in a bad situations it may make everything crumble,if your business has existed for many decades or generations to generation then you may actually be on a safe side because over the years you have built a brand using that name so it is helping in marketing the business.In most cases there are some companies that have built such a brand using the family name,Like Toyota,Rocca fella,Donald Trump,Aliko Dongote and many others.

So make up the mind as to what really do you want to be the helm of the business.Your name or you will give it a business name away from your name.But the business name must be catchy.

 

[cherry123]

I'm one that don't like the use of a personal name for a business but I like the fact that Using one's personal name gives one an added sense of responsibility

 

[Niyi Briggs]

 I don't like the idea of using your name as your business name. Unless your name is catchy. It gives a personalized outlook to your business.

 

[cherry123]

I used to see some sign posts with the name of the person with the sons which is very common with the people from the eastern part of my country. it doesn't matter.

 

[Reedex]

I used to see some sign posts with the name of the person with the sons which is very common with the people from the eastern part of my country. it doesn't matter.

I've seen so many people that will shorten their name to establish a business and it is quite good.

 

[eldavis]

With making use of your name as your business name, you would have succeeded in protecting the business from outsiders. But it might have some issues trying to turn it into a cooperation in the future.

 

[uptrendfinancialsignal]

If you had already carved a niche for your name then it could be used for your business as well.

 

[Chibson]

Before you do this you must determine if your name is good for a brand name. There are some names that may not be easy to remember and it may not be good for the business.