The cosmetics industry relies heavily on water for its manufacturing processes, from ingredient formulation to product testing. However, water scarcity and increasing regulations on wastewater disposal are posing a challenge for the industry. Companies that make cosmetics can save money and lessen their impact on the environment by investing in water efficiency solutions in addition to helping them meet regulatory standards. Reusing and recycling water, using sustainable water sources, and other tactics can assist assure a consistent supply of water while minimizing the industry's water footprint. If cosmetics companies want to boost their sustainability performance and acquire a competitive edge in the market, investing in water-efficient technology and processes can be a wise choice.