SEO stands for Search Engine Optimization, and it is the process of optimizing a website to increase its visibility on search engine results pages (SERPs). SEO involves a variety of strategies and techniques that are used to improve a website’s ranking on SERPs, such as keyword research, content optimization, link building, and more. The goal of SEO is to help a website achieve higher rankings in search engine results, thereby improving its visibility and drawing more organic traffic to the website. To understand the basics of SEO, it is important to understand the different components of SEO, the importance of keyword research, and the importance of analyzing data and metrics.