Using a visibility strategy to grow a business

[cherry123]

There's always the need to make product or business to be out there. People demand more for things they're aware of. This is why visibility strategy should be adopted by business owners and they need to be intentional about it.

A visibility strategy is about using smart techniques to increase one products or brand's presence to attract attention.

This could be about creating awesome content that people want to read or using social media to connect with target audience to know about the product or displaying the products to be physically seen.

 

[eldavis]

Social media has become one of the most popular way people use these days, then there are does who create events, it could be a competition or reality shows just to create awareness.

 

[nomad]

You have a great product, how will people know your product is great? Well, you have to tell them what you are offering. Without making your product visible, it is impossible to generate sales.

 

[timewo]

Businesses and professionals will often do anything to get free publicity in the mainstream media, one model /actress faked her death from cancer to get free media coverage for one day.

 

[Starmix]

One visible strategy is giving discounts to old stuff displayed in a clothes store. Assuming you are selling clothes local and imported, the imported might not be sold out easily so to avoid waste, better give bigger discounts than to see the clothes ruined. That is one visible strategy to save the products.