What are some of the limitations of billboards as a tool for product promotion

cherry123

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Yeah that's the limitations which come with billboards ads this type of advertisement will not reach larger audience as those not taking the route will not see the ads on the board
 
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Chibson

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I believe billboards are primarily for business that want to prioritize brand penetration. That's because governments determine where billboards would be located. And the location of a billboard doesn't resonate with where your target markets are.
There are some agencies that regulate the location of billboards. In some countries it is actually very expensive.
 

Chibson

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It is true that billboard cannot just be situated any how. It is the local government that oversees the billboard location in my country.
I think in different places there are different agencies that oversees where billboard should be located. But it is more effective in cities.
 

Reedex

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The major limitation of billboard is that it is limited to certain area and it is not moving which means it will reach little audience.
 

Chibson

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The major limitation of billboard is that it is limited to certain area and it is not moving which means it will reach little audience.
I think there are some places it will be located and not everyone will be able to see it. This is a major limitation. But it is also effective.
 
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