Business ethics is a picture of business activities that include business people. Business ethics in a company often shape the character, values, behavior of leaders, business owners and employees when building relationships with suppliers, work partners, shareholders, customers etc. Business ethics can also be used as a standard for all employees and managerial positions and is often used as a guideline for carrying out routine duties and work based on good business ethics and professionalism. So what kind of business ethics can be used as a principle so that it can build business success?