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That's right, I totally agree with you. A business owner must be good at reading trends and business opportunities in the market. Because if the business owner does not do this then he will be left behind in the competition.I think the business man should pay a lot of focus in finding ways to reduce cost of production in other to increase profit. It is also the duty of the business man or business owner to research the market for the latest updates and trends.
A business person should use his exposure and connects to secure clients. That's what people do with their businesses in my country. They would just open a business and leave to the management while they try to draw their rich friends to come and patronize.In my opinion, he or she needs to be active in finding target clients and secure orders from them. Once he or she done this, then massive production will be the next thing to happen.