What's the secret behind the continuous thriving of the Guinness brand.

[IB D]

The Guinness brand is one of the longest standing brands I have seen. I was born to see it. I am now an adult and the brand is still going stronger everyday.

What is the reason for this incredible success.

 

[Magnus2022]

Quality and good management is the secret of the business. Guinness is also a established name already, it is easy to maintain the brand once you keep delivering the same quality and value.

 

[Niyi Briggs]

Guinness has used so many strategies to sustain the Guinness brand. It ranges from emotional adverts, quality products and a rich culture. They are a good model of what a good brand should be.

 

[Shavkat]

I am not familiar with this brand name. Although it established it's good reputation in your country. That is the reason why the locals are loyal to this company.

 

[flower]

The major secret behind the continuous growth of all the Guinness brand is because they have never stopped embarking on robust and serious marketing strategy that they've been embarking upon since they started.

 

[eldavis]

I guess quality plays a major role and as well rebranding and advertising. They still advertise no matter how old they have grown to, they still make sure they do not loose out to their competition.

 

[Niyi Briggs]

Guinness has never missed a chance to market its product at the highest level, to the most number of audiences. And then, they don't joke with the quality of their products too. That's the secret.

 

[uptrendfinancialsignal]

Guinness has never missed a chance to market its product at the highest level, to the most number of audiences. And then, they don't joke with the quality of their products too. That's the secret.

Creating brand awareness is the success story of Guinness because they are never relenting in marketing.

 

[Niyi Briggs]

Creating brand awareness is the success story of Guinness because they are never relenting in marketing.

That's true. Guinness never misses a Chance to advertise to a global audience. That's why they advertise on all major football competitions. It is very strategic.

 

[Heatman]

The Guinness brand is one of the longest standing brands I have seen. I was born to see it. I am now an adult and the brand is still going stronger everyday.

What is the reason for this incredible success.

I believe that the company is very dedicated when it comes to making sure that their product is always of high-quality and well-produced which is why their users are always impressed and patronising it.

 

[relcap23]

I have not encountered that brand here in my country. Of course the name Guinness world record is very popular, wonder if the brand is attributed to that. What products are carried by Guiness?

 

[Niyi Briggs]

I have not encountered that brand here in my country. Of course the name Guinness world record is very popular, wonder if the brand is attributed to that. What products are carried by Guiness?

The Guinness brand is an Irish company that is more than 100 years old. They specialise on production of beer and other malt drinks. They are very popular across Africa and other and Europe.

 

[Shavkat]

Quality and good management is the secret of the business. Guinness is also a established name already, it is easy to maintain the brand once you keep delivering the same quality and value.

I am with you. They had established their brand name to the public and well-known for being a great brand. I do hope that they can share their secrets on how to be so stable up to this day.

 

[IB D]

I also think that longevity in sustaining the brand and the business is a major factor. The brand has been alive for more than 8 decades. There is no reason it would not be one of the biggest brands in the world.

 

[Bisolami]

The Guinness brand is one of the longest standing brands I have seen. I was born to see it. I am now an adult and the brand is still going stronger everyday.

What is the reason for this incredible success.

The reason why their business is still thriving for years is because they have a good way of marketing their products and they also make use of brand ambassadors

 

[IB D]

Brand ambassadors has helped to push the brand. They always use superstars to run their advertisments for them. And that has a special way of promoting a brand and making it popular.

 

[Bisolami]

Brand ambassadors has helped to push the brand. They always use superstars to run their advertisments for them. And that has a special way of promoting a brand and making it popular.

I cannot count how many products that I love because my favorite celebrity is the brand ambassador and it must be happening to other people too so it is the way the brand ambassador was able to influence us

 

[Niyi Briggs]

I cannot count how many products that I love because my favorite celebrity is the brand ambassador and it must be happening to other people too so it is the way the brand ambassador was able to influence us

That is good and Guinness uses a lot of famous people to advertise their brand too. That could be the reason the Guinness brand is generally loved around the world but quality also plays a part.

 

[Bisolami]

That is good and Guinness uses a lot of famous people to advertise their brand too. That could be the reason the Guinness brand is generally loved around the world but quality also plays a part.

Even almost every business people or company uses celebrities or popular people to promote their business. They always have a way of convincing people to buy the products they advertise

 

[Blessed19]

Well what I can say is that they put in a lot of hard to keep improving the quality and market strategy every year and then this is achieved by having the right management in place.