Which is easier to market between a product or service?

[Fidelia]

When it comes to business, we have those offering products and those offering services. Which of the two is easier to market? I think products are easier to market because one can get to touch and feel them unlike services.

 

[Sanjeev]

I guess marketing of a product is easier than service because a person can see a product and not service

 

[freelancermaria]

I find it easier to market a product than a service. When it comes to promoting a service, you need to illustrate its value by providing proof of your past work, taking tests, etc.

 

[Shavkat]

For me, it is easier to promote and market services. I do this when teaching online.

 

[Etini Willie]

Services are better marketed by testimonials and reviews. But products are best marketed through physical marketing.

 

[Niyi Briggs]

I think it depends on who is marketing. Some people are very good in marketing products whilst others are good at marketing services.

 

[Hate2Wait]

Both are difficult but as per majority of studies, marketing a service is tough because you don't have anything to show for a service so it's hard to describe

 

[eldavis]

I think it depends on the individual and the level of skills they have. There are some persons who will find marketing a product easier, and vise versa.

 

[stan358]

I would say marketing services could be better for me. This is just because less people are involved in this kind of business. There are many people who would need such services..

 

[Stardom22]

As far as l am concerned, l can uttest to the fact that selling of services is a little bit better for that reason.

 

[stan358]

As a good marketer, when saddled with such challenge. You could be able to market both products and services. Most marketers would prefer to market products which are tangible and people could see them physically..

 

[nomad]

I do not see any difference in marketing a product or marketing a service. In business term, service is also a product

 

[King Belieal]

There is a difference in marketing a product and a service. The marketing methodology itself is quite different.

I do not see any difference in marketing a product or marketing a service. In business term, service is also a product

 

[Golden9]

I would say both are equally difficult to market. Studying the strategies that makes it easier to get your customers to buy, will help be it a product or a service.

 

[Kera]

Every value has the intrigues of marketing it. For instance, you can easily market a product door to door but not exactly same for services.

 

[stan358]

In my region, marketing products are more viable than marketing any services. Most average citizens like products that are tangible and things they can touch. It sells more than services..

 

[Springtime]

Both requires good marketing skills. Products are tangible, they can be felt and touched, which make its promotion easier. On the other hand, services are intangible, people can only experience it, I think marketing of services is a bit more difficult.

 

[stan358]

Products are more easier to market than services, most people who are very busy especially in the offices would want marketers to bring products instead of going to stores to get them..

 

[cherry123]

For me it would easier to market a product than a service. When it comes to promoting a product you can easily illustrate its value and use thsn a service

 

[timewo]

It is easier to sell a physical product compared to a product or service online, for example it is very difficult to sell links, guest posts online.