Why do businesses change their names?

[Fidelia]

I have seen businesses change names from a particular name to another one. I often wonder why a business would switch from a well established and known brand name to another name.

Why does businesses change names? Is it something that they have to do?

 

[Etini Willie]

One common reason that I know why businesses change their names is because of mergers. When two businesses merge, they necessarily have to change their names as they can't maintain any of the old names of the parent company.

 

[Shavkat]

They change their names to make them more appealing. However, it can be changed if they merge to another company to save their businesses. It is the best course of action not to lose their businesses.

 

[Niyi Briggs]

There is what we call rebranding. Often, most name changes come with a need to shake up the branding of the business when the former brand has lost its effect.