My standpoint on this is positive that customer loyalty increases profits for the business. Customer retention creates encouraging business gains. It is so good to be true to our customers because without them your business never experiences money. They are assets to your business day by day. It is very important for the business to fund referrals through loyal customers. They are the ones to bring them to your business. This way helps you reduce our operating costs for business. Busiess owners along with their employees must satisfy their customers to be loyal to them in return. What can yu say, peps?