Pricing is very important in business. It must be made sure by the business owner not to over-price or else the customers will look for another business that displays the accurate pricing. This may result in low sales and profit. The pricing must be competitive which ignites the interest of the customers to do business with you. As a business owner, you have to set the competitive pricing strategy of your products or services at the current market rate. This way determines all other products in your center which helps you stay competitive. You can also decide to price your products above or below the market rate, as long as it’s still within the range of prices set by all competitors in your community. The customers are very sensible so business owners must be keen enough.
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