Does providing free Wi-Fi offer a viable option to promote your business?

[Bisolami]

Yes, it is one of the best offer in my own opinion. There are restaurants in this part of the world that have free Wi-Fi offer for their customers. That alone can attract so many people.

This is true.
I have gone to a restaurant around Lekki like that before and they had free wifi but their food is vety expensive and when you calculate it, it is almost the same thing.

 

[astutimeliana723]

Providing free wifi is widely implemented in newcomer cafes in my country, I think this is an effective form of promotion. Because their target market is the younger generation who like to use the internet for various purposes.

 

[Heatman]

Some of those big companies have a cheaper source of data because they buy in bulk. If the cost of it enables them to make profits, it is good.

I've never seen any big country in Nigeria that opens their Wi-Fi connection free generally to the public ever since I have been to all the biggest companies in Nigeria. Such like dangote companies and Unilever.

 

[aovurevu]

Most organizations offer free Wi-Fi services in their premises. I believe it is always a strategy to attract more attention to a business and its products. Does it offer a viable means of promoting a business? Can this kind of promotion lead to sales conversion?

While it attracts customers, there are still people who will go there for the sole purpose of using Wi-Fi thereby attracting uninvited guests but then I think it shouldn't be an open Wi-Fi for it to function well

 

[Niyi Briggs]

Most organizations don't allow theirs to be open. You must show signs of patronage before they allow you to make use of the free wifi. Nothing is really free.

 

[nomad]

There are a lot of businesses where sales will boom if free wifi is provided. For instance, free wifi in restaurants will bring more customers. Free wifi will also help in malls

 

[Bisolami]

I've never seen any big country in Nigeria that opens their Wi-Fi connection free generally to the public ever since I have been to all the biggest companies in Nigeria. Such like dangote companies and Unilever.

You know that you have not been to every companies but I'm telling you that there are some companies that offer free Wi-Fi for everybody. You can browse about it online.

 

[Chibson]

This is true.
I have gone to a restaurant around Lekki like that before and they had free wifi but their food is vety expensive and when you calculate it, it is almost the same thing.

most of them use it as a business strategy. The cost of the Wi-Fi and the food are added simultaneously but most people will not know. That is one of the business strategies they use to attract people.

 

[Niyi Briggs]

most of them use it as a business strategy. The cost of the Wi-Fi and the food are added simultaneously but most people will not know. That is one of the business strategies they use to attract people.

They would spread the cost of the wifi among the patrons. And if they have enough patrons, it would be largely insignificant.

 

[Chibson]

They would spread the cost of the wifi among the patrons. And if they have enough patrons, it would be largely insignificant.

That is actually true. In my own perspective it is a very smart business idea and i also know some businesses that use it here. They always get customers.

 

[uptrendfinancialsignal]

That is actually true. In my own perspective it is a very smart business idea and i also know some businesses that use it here. They always get customers.

Due to the high cost of data, giving free Wi-Fi would be a very good business idea because it will attract customers.

 

[AruneBend]

Yes of course I always look for free internet when I'm at caffe or shopping center I don't think internet is that pricy that they can't afford it and it really boost

 

[Passiveearner]

As far as I'm concerned, it is not a good business strategy for you to allow your company's Wi-Fi to be free and accessible to anyone that comes within the location of your company because you'll be running a lot of expenses because of Internet data.

Many cafeterias, coffee shops, and restaurants offer free WiFi services to facilitate their customers. I think that this is a complimentary thing offered by certain kinds of businesses and it may make a customer have a positive opinion about your business.

 

[cherry123]

This is a good business strategy. People would always be attracted to this like those that book a room in an hotel where there is free Wi-Fi. Even in eateries one can patronize them for stopping by to use their free wifi

 

[Niyi Briggs]

For a hotel business, free WiFi would attract guests who would prefer that hotel so to take advantage of the free wifi at night. Some other businesses also offer WiFi but it is not open. It is only when you patronize that they can give you the code.