How do you apologize to your customers when things go sideways?

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Bisolami

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When it comes to running a business, notting is really written in stones, anything could happen at anytime. In a situation where there is an issue with a customer, how do you apologize to them? Some business owners tend to give these customers free deals, meaning they won't have to pay for the product or service in particular as a way of apologizing. What do you think about this, do you think it is an okay way or do you have a better idea.
We just have to apologize by letting them know that we are sorry and we should try to make it up to them by not making the same mistake whenever they patronize us again
 
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