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I have seen a few businesses that did that and it is very effective. There was a noodles company in this part of the world that did that and they actually caught many people's attention. Today they're one of the best.
I think this strategy really works. It involves the giving out of the products to the potential customers for free. This would increase the sales of the products as most people would like to get free things
Giving out free samples most times can be pretty effective when it comes to marketing and advertising your products, these days people want to be sure of what they are paying for before paying.
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