Be polite. Respect the customers who may want some clarification. You must not only be with your employees but likewise with your customers. You should be there for them. There might be some complaints posted on social media about your product that has defects and your employees ignored about it and as the business owner, you must answer them squarely. You must provide them with clear and honest answers to people's questions and complaints that may go a long way if the customers find no answer. It is okay to put your company's opinions on social media, but be aware that many people will not agree with it. Instead of shutting down people who disagree by removing their comments, or even worse, saying a nasty one in return, stay open to discussion about it and respond politely. This will become a serious problem if there is no clear and accurate explanations.