So many business don't have a means to get feedback from customers about their products or services. The importance of customer feedback cannot be overemphasized. It helps you to know your strong points as a business, that is the part you need to keep at the same level. It also helps you to know your weak points. So you can thrive to improve.
Every business needs to have a feedback mechanism. It is that important.
Well, it might be true that not all the customers might be able to give a feedback and I think that this is the main reason why businesses should consider to make it possible for people to give a feedback.