What are some of the limitations of billboards as a tool for product promotion

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Chibson

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Billboards nowadays are built to be very strong and the flex are fortified so that it would not easily be affected by weather conditions. Unless those winds that can pull down trees.
I think if billboards are pulled down then it can also be fixed back. But any business that wants to use billboard should always make it to be very solid so that it cannot be pulled down by any kind of wind.
 

IB D

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I think if billboards are pulled down then it can also be fixed back. But any business that wants to use billboard should always make it to be very solid so that it cannot be pulled down by any kind of wind.
The cost of pulling the billboards back is an extra cost. That adeef to the high Cost of using it is not good for a business. All the same, billboards are for big businesses.
 

Chibson

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The cost of pulling the billboards back is an extra cost. That adeef to the high Cost of using it is not good for a business. All the same, billboards are for big businesses.
Yes, it is majorly for big business ventures and not businesses that is struggling financially. It is only the big brands that i usually see making use of billboards especially in city centres.
 

eldavis

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Another issue is that if the billboard is placed in a location where there is no access to your target audience, it would be a big waste as it cannot be moved easily.
 

Chibson

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Another issue is that if the billboard is placed in a location where there is no access to your target audience, it would be a big waste as it cannot be moved easily.
people who always do billboard advertisements know how to do that strategically. They always do it in city centres to attract attention.
 

cherry123

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billboard ads here is expensive here and for the rich one of the disadvantages of billboard promotion is that they are hardly seen by a lot of people and can be destroyed by weather condition.
 

Etini Willie

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The major limitations of advertising with Billboards is that they are very expensive. An average billboard is billed per day and the price is not cheap. There are other cheaper ways of advertising.
 

Chibson

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billboard ads here is expensive here and for the rich one of the disadvantages of billboard promotion is that they are hardly seen by a lot of people and can be destroyed by weather condition.
It is very expensive that is why it is majorly used by big business ventures. Small businesses may not actually be able to afford it.
 

cherry123

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Yeah as good as maybe for advertising it is very expensive that it is only big business ventures that can take advantage of them Small businesses might not be able to pay
 

IB D

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I believe billboards are primarily for business that want to prioritize brand penetration. That's because governments determine where billboards would be located. And the location of a billboard doesn't resonate with where your target markets are.
 

SHAHID987

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Some serious incidents reported in my city with billboards, as during heavy wind it falls on people, so after that billboard usage becomes restricted up to some level, it is used for big business.
 

cherry123

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I noticed same too that billboards get easily destroyed during heavy rain or wind it falls on down and if there's no cash to fix it immediately it remains down for a while
 

cherry123

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Sure this is another very good point of it's limitations it will not reach larger audience. because it is only the people that take ybat route thay will see it
 
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