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Marketing Emails: What Makes Them Effective

I'd add to the list that email checking is very important. If you send them to invalid addresses, then it affects your reputation, and your emails might end up in the spam folders.
It's best to use a tool like MailTester Ninja (which I also use) to check the emails before adding them to your list of receivers. It costs $10/month, and you can check up to 100k emails every day.

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