In the country of my birth, we only have two seasons, the dry and the rainy, so these seasons need umbrellas for us. It is so hot in the Philippines, we need umbrellas to protect ourselves from heat stroke or sunburn. During rainy days, almost everyone brings an umbrella, so umbrella selling is profitable only in my country.
Whereas in India we need an umbrella in the rainy season only. Maybe that's the reason selling umbrellas is not a good business here.