How to Make your Digital Marketing More Inclusive for Neurodivergent Consumers
- By You
- Webmaster Central
- 3 Replies
Here are some tips on how brands can make digital marketing more inclusive for neurodivergent consumers:
- Avoid bright, flashing imagery and loud sounds which can overwhelm. Use calm, neutral colors and simple design elements.
- Write clear, succinct copy using plain language. Avoid slang, idioms and tones that could be misinterpreted.
- Offer alternative text and closed captions for videos. Provide text transcripts as well.
- When using photos of people, try to reflect diversity including those with disabilities.
- Design websites and apps for high functionality and ease of use, minimizing complexity.
- Give clear instructions and indicate required fields when collecting user information.
- Structure pricing/plans simply. Too many options can be confusing.
- Enable ways to contact customer service that accommodate different needs - chat, email, phone, etc.
- If using chatbots, design conversations to be straightforward and transparent that a bot is assisting.
- Highlight accessibility features and accommodations available.